Fb advertising revenue ended at 28.28 billion greenback | DietDF

The social media presented the results for the third quarter of the year, and now they warn about uncertain times due to Apple’s iOS 14 changes

Fb kicked off the profit season for the retailer technology companies.

Advertising revenue ended at 28.28 billion greenback, lower than analysts expected. Analysts had previously expected 28.99 billion greenbacks from advertising, an increase of 36.62 percent from the previous year, according to Bloomberg.

Quarterly result after tax ended at 9.1 billion greenback, up from 7.8 billion at the same time last year.

– We made good progress this quarter and our society continues to grow, says Designate Zuckerberg in a press release.

– I look forward to our roadmap, especially around creators, trade and help to build the meta-verse, he continues.

Uncertain outlook

Fb writes that the outlook is characterized by uncertainties in light of headwinds from Apple’s software update, macroeconomic and covid-related factors. In addition, they expect non-advertising revenues to fall in the fourth quarter compared to last year.

The company expects the fourth quarter of 2021 to end with revenues between 31.5 billion greenbacks and 34 billion greenbacks.

Last week, Snapchat released its third-quarter results. It was characterized by the fact that Apple’s new privacy approach is causing advertising trouble.

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Fb has warned several times that they will be affected by the same thing, most recently in a blog post from September, according to Bloomberg. In Apple’s operating system iOS 14, users were given the opportunity to choose whether apps and services should be able to track you across websites and apps. This has been used to measure how effective your ads are.

The privacy approach gives the digital platforms less opportunities to collect records data, which weakens the ability to personalize advertising, the news agency explains.

Working with a «metaverse»

Last week, Fb announced that they were working on developing a so-called “metvers”, ie a meta-universe. It should be a world where people can live their lives in a virtual reality. In the quarterly report, the company writes about Fb Actuality Labs, which is described as an augmented and virtual reality products and services. The company expects that the investment in Fb Actuality Labs will reduce its operating profit by approximately NOK 10 billion greenback.

– We are dedicated to bringing this long-term vision to life and we expect to increase our investment over the next few years, the report states.

In the future, Fb will report results from Fb Actuality Labs separately, and for the «App family» which includes Fb, Instagram, Messenger, WhatsApp skedaddle other services separately, the company states. Ida Aalen is among those who were critical of the new universe, and of the tech oligarchs gaining “too much power and influence”. British The Guardian highlighted experts who fear that the development will give companies like Fb the opportunity to collect and use more user data than they do. The Verge also announced last week that social media would change its name. The name was to reflect the focus on the “metavers” building, and was to be launched on October 28 or earlier this week, according to the website.